MOTION DESIGN FOR A RUNTIME WORLD
Current design tools are still stuck in the old media world. They primarily export static formats (like .png, .jpg, .pdf etc...), which are all rooted in the world of print. Most of the graphics we consume nowadays run in software. Browsers, apps, car dashboards, TVs, games… Unlike print, software is interactive. It can change state at any moment while it’s running. Graphics formats and the tools to create them haven’t caught up. We provide interactive animation in an easy to use format. Build with new future proof tools for a runtime world, designed for the world of runtime*.
* Runtime is the period of time during which a program is running.