MOTION DESIGN FOR A RUNTIME WORLD
Current design tools are still stuck in the old media world. They primarily export static formats (like .png, .jpg, .svg, .pdf, .psd), which are all rooted in the world of print. Even video formats are just a sequence of frames, originally designed to be printed on film.But most of the graphics we consume nowadays run in software. Browsers, apps, car dashboards, TVs, games… they’re all software. Unlike print, software is interactive. It can change state at any moment while it’s running. Graphics formats and the tools to create them haven’t caught up. We provide interactive animation in an easy to use format. Build with new future proof tools for a runtime world, designed for the world of runtime*. No more static landing pages to show off your brand values. Reward your user visits, when a task is completed on your platform.
* Runtime is the period of time during which a program is running.
